About the project
Project Goal:
To capture photos and short video clips (non-speaking) of chosen talent groups acting in directed scenes that can be used for years to come for various marketing and advertising needs promoting WIC services in the state of New York.
Project Scope:
The Advance Media New York (AMNY) Creative Services team will capture photos and short video clips (non-audio) from three different location settings using a variety of chosen talent. Images and video clips will convey and reinforce WIC-relevant concepts and messaging, i.e., access to healthy food, breastfeeding support, remote appointments, nutrition education, the simplicity and ease of the WIC shopping experience, anthropometry, support for an active and healthy lifestyle, etc.
Location:
Settings for the separate shoots will include a grocery store, a home, and a WIC office all within the Syracuse-area. Two groups of talent are needed for each location setting
Talent Involvement:
Each of these roles will require roughly 2 hours from each talent group. The goal is to capture at least 10 photos and 3 video clips portraying real life moments. The production crew will assist in providing direction as to what's needed in each scene.
Additional:
If chosen, talent groups will need to sign a talent appearance release agreement that will give permission to the agency as well as the client to use photo and video content that's captured for unrestricted use in promoting WIC services in the state of New York.
Flat rate of $400 for each talent group includes travel expenses. Light snacks and water will be provided on the day of the shoot.
Talent Groups Needed
If you and the others in your group are available on a shoot date and meet our criteria, we want to hear from you! The groups do not necessarily have to be related or family members; they can be actors for hire playing a role. We're in need of six groups of talent for the entirety of this project. By applying for a talent group, you are confirming that you are available on the shoot date and meet the criteria for what we're looking for in that group. Besides yourself, you need to have the other required individuals in place since we're looking for group packages.
Breastfeeding mom with an infant
(in WIC office setting)
(one scene will require a breastfeeding session)
Traditional family with infant and child under 5
(in WIC office setting)
(two-parent family with a mother and father)
Grocery Store in Liverpool
Pregnant mom with a child under 5
(in grocery store setting)
Grandparent with a child under 5
(in grocery store setting)
Home in Strathmore Neighborhood
Traditional family with an infant and child under 5
(two-parent family with a mother and father)
Nontraditional family with infant and child under 5
(two-parent family other than a mother and father)
Participation in this project does not impact WIC enrollment.
For any questions you may have, please email msourwine@advancemediany.com - thank you!
WIC supports families with:
• Healthy food
• Nutrition education
• Breastfeeding support
• Referrals to other services
Individuals may be eligible for WIC if they:
• Live in New York
• Are pregnant or have a child under age 5
• Meet income guidelines
Dads, grandparents, and primary caregivers can apply for children under 5 in their care. Working families and non-U.S. citizens can qualify, too.
